About Allure
Crafting Excellence in Talent Representation
A distinguished casting and modeling agency celebrated for excellence, creativity, and superior service across the Middle East since 2009.
Welcome to Allure Media Agency
From focused beginnings to a trusted regional presence.
Founded in Lebanon in 2009, Allure has grown into a regional casting and modeling agency working across MENA. We are trusted for disciplined scouting, thoughtful collaboration, and dependable production support.
Our team works closely with productions at every stage, translating creative direction into confident casting choices supported by clear, up-to-date talent information.
We focus on building lasting relationships, with both productions and talents, through honest representation, clear communication, and consistent support.
Expanding Across the Region
Where talent and opportunity move together.
As demand grew across the region, we expanded our presence to Dubai and later Riyadh, shaping a tri-city network that supports productions with diverse talent pools and strong local insight.
Each location reinforces our approach: thoughtful representation, decisive casting, and a clear process that carries every project from first brief to final usage.
Active across MENA, we bring together clients and talents through a network built for regional scale and global alignment.
OUR VALUES
What Defines Our Work
The principles that shape how we cast, represent, and collaborate
Talent First
We put talent at the center of everything we do carefully selecting, guiding, and positioning individuals for the right opportunities.
Industry Expertise
Casting is more than matching faces. We understand briefs, brands, and markets to deliver talent that truly fits the project.
Transparency
Clear communication, honest feedback, and professional conduct guide our relationships with both talents and clients.
Diversity & Inclusion
We proudly represent talents of all looks, backgrounds, and abilities, creating inclusive casting opportunities across the region.
WHAT WE DO
End-to-End Casting & Talent Solutions
Connecting exceptional talent with leading brands and productions
Casting Direction
We specialize in identifying, curating, and presenting the right talent for commercials, fashion campaigns, TV, and digital projects aligned precisely with each brief.
Talent Representation
We represent models, actors, and professional talents, managing their careers with a focus on positioning, visibility, and long-term growth.
Talent Coordination
From shortlisting to availability checks and booking management, we handle the full casting process with efficiency, clarity, and professionalism.
Casting & Brand Consultation
We advise brands and agencies on casting strategy, talent selection, and campaign alignment to ensure authentic and impactful results.
Partners
We have worked with some of the best names in the market. Be one of them!